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Wednesday, March 25, 2009
PITCHMEN

What is this program? infomercial gurus gone wild

When and where? premieres April 15, 10 p.m., on Discovery Channel

Who should watch this program? insomniacs, Ron Popeil

So how is it? Got a Flowbee? A Magic Bullet? How about a George Foreman Grill? Whether you thank or blame TV infomercials for encouraging America's addiction to consumption, there's no denying we can't stop dialing 800 numbers to purchase the latest and greatest must-have-item-I-never-even-thought-about-until-I-saw-this-ad. But wait! There's more! Discovery Channel has turned these late-night, sitcom-sized commercials into a documentary series cum reality show, with ubiquitous infomercialmen Billy Mays and Anthony Sullivan on a quest to wrangle the next great invention. Despite their polished TV personas, these two squabble on set like mismatched frat brothers, whose frustration with each other is tempered both by mutual respect and all the cash they know their infomercials are about to make. At first glance, Pitchmen might seem like just another behind-the-scenes production peek, but there's a truth behind the madness: selling this crap is hard work. Even if it's only for three easy payments of $19.95!

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posted by Derek Thomas @ 3/25/2009  
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